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interpersonal congruity theory

Self brand — Formation of self brand connections=Definition of self brandWithin the long history of consumer research, there has been a constant interest to the study how consumers choose which brand to buy and why they are repeated purchasing certain kinds… … Wikipedia
Male–female income disparity in the United States — Main article: Gender pay gap Median weekly earnings of full time wage and salary workers, by sex, race, and ethnicity, 2009.[1] Male–female income diference, also referred to as the gender gap in earnings in t … Wikipedia
Flirting — Flirt redirects here. For other uses, see Flirt (disambiguation). See also: Coquette Would you take offense if I had the gall to plant a kiss on this beautiful shoulder? You ll figure that out soon enough after the deed. Flirting (or coquetry) is … Wikipedia
ТЕОРИИ КОГНИТИВНОГО РАВНОВЕСИЯ — теории, развиваемые с позиций когнитивной соц. психологии. В основе Т.к.р. лежит представление о том, что человек стремится к согласованию своих знаний о себе, людях, окружающем мире. Теория структурного баланса Ф. Хайдера одна из этих теорий… … Российская социологическая энциклопедия